Blogging

What makes a successful Fashion blog?

This is a question I've been eager to find an answer to, especially now I am an owner of two blogs - my fitness and Fashion one (Vous L'avez) and this one - my work blog. After many hours of research I've noticed many different ways that makes a successful fashion blog:

• Have a USP - a unique selling point is important as it makes you different from the rest of the fashion bloggers out there. In the words of Charlotte Jacklin (Editor of Betty Magazine) 'Find your corner of the internet', meaning whatever you're into focus on that... for me that would be fashion and fitness.
• Stay connected to Social Media - Twitter, Facebook & Instagram etc are great platforms to advertise your blog and gain followers.
• Post regularly - This will keep followers entertained and keeps your blog current.
• Good photography - If you look at the most successful bloggers, they have tonnes of pictures and very little writing. Blogs are visual and people want to see, not necessarily read.
• Join blogging communities - Bloglovin' etc are amazing ways to stay connected with other bloggers and increase your following.
• Consistency and imaginative layout and posts will keep your readers and followers interested.

Successful fashion bloggers.

Sarah Ashcroft is a 20 year old fashion blogger who started off blogging as a side line in hope to become a fashion PR. Her page is simple but effective, the use of pink suggests her audience is primarily female. She offers marketing to large high street companies. She uses mainly current high street brands, again suggesting her audience is your 'everyday normal girl'. The photography is incredible, its clear that a lot of thought goes into her pictures and editing them. Sarah's posts consist on mainly photographs, with perfect hair and make up, again she really goes into detail. She ends her posts with an informal short paragraph of her outfit and her life, this engages with the audience, making them feel as though they are her friend and they know her.

Emma Hill is the owner of EJSTYLE, a fashion blogger that mixes high street with designer clothes. Due to this I'm suggesting that her audience would be young professionals that may be able to afford the more expensive designer goods but also love the higher end high street stores. Her blog is very sophisticated featuring fashion, beauty, culture and lifestyle. Like Sarah Ashcroft the photography is incredible and with small amounts of writing featuring her lifestyle as well. Emma relates to her audience by including things that happen in the audience's everyday lives as well, for example she mentions about the Secret Escapes advert that the audience would know about - suggesting her audience are TV watchers as well.

Milly is the owner of Pearls & Poodles, a beauty blog that is extremely girly and pretty. She is unique in the way that she types in a poetic form making the reading side more interesting for the readers. Her blog is factual, elegant with great photography showing the products in a great light. Again, Milly offers advertising space, and makes her posts personal so the audience can relate to her and see her as some kind of friend. Her audience would be girly girls into beauty and looking for the next best products to buy, asking questions at the end of her posts is encouraging her readers to stay in contact with her - making her 'friend like'.

Style Bubble is the blog from the mega famous Suzie Bubble - over the years she has become more of a socialite however her blog offers reviews, intelligence of the fashion industry and extremely amazing pictures. Those who are incredibly influence by fashion industry would be the readers of Style Bubble - this could be students, professionals, bloggers or those generally into fashion. Her blog is like a magazine, holding large advertising space and offering large article reviews. Her writing is extremely descriptive and story- like in a way. She offers different sections in her blog such as 'Suzie's faves', as Suzie is so well known now many people aspire to be like her and therefore want to know what is interested in.

Kate loves me is a male written blog offering two languages - this is expanding his audience. On his whole blog there is not a 'about me' section so he is quite reserved in that way, however his writing is very personal and allows his audience to have an insight in his lifestyle. He features reviews and outfits in his blog and therefore his audience would be both male and female. His photography is sharp and crisp, like other bloggers with a short amount of writing and he sometimes features videos. His writing is informal offering a more personal touch for his readers. 

What's trending through the blogs.

• Lot's of good photography
• advertising space
• product reviews 
• making the blog personal
• short amount of writing
• links to social media
• LFW catwalk reviews.

Who are your favourite fashion bloggers?

CHLO HODGKINSON

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